People give to people, not things. So to some extent, we need our photos and videos to be of people, not things. Last year we got the key people in charge of each area to shoot a little video about Giving Day. They were really popular. We even shot a bit of a mick take video with pupils.
It was all very homegrown – this year we want to do a bit better!
We are also working at a disadvantage regarding photos – the merger, and COVID, mean we don’t have many recent photos and very few are of pupils in a coherent uniform. This is on top of the usual worries about whether that batter is playing an orthodox shot, or is that cellist holding their bow correctly, and as an ex-astrophysicist don’t get me started about marketing images of laboratory eye protection.
Of course, current images are not the only ones we need, with a whole world of archive photos going to play their part too.